How to get the most value out of your data

It's hardly a secret that one of the paths to a competitive business is the ability to make data-based decisions. It has been one of the major digital trends for a number of years now, and it is an area that is constantly evolving, which makes it extra exciting to dive into.

You have data available at all levels of your business, but how do you get it organized and analyzed so you can make sense of it? How do you get the most value out of the large amount of data that your business generates every single day?

For some, it will be completely intuitive to think in a data-driven way, and for others, it will be a culture shock. No matter what your starting point is, you risk losing great potential in your business by not relating to your data. Fortunately, there is plenty of hope ahead; It is quite simple to set up and get an overview of your data in an easy-to-understand way. As with so much else, it's all about using the right tools. After all, it's also difficult to screw a screw into the wall without a screwdriver, right?

What do you want insight into?

Of course, it is important that you know what you want to use your data for - otherwise, it will quickly become chaotic again. Depending on the industry you are in, there will be obvious things you can gain insight into.

For example, if you work with B2C and have a webshop, you probably want to know how you can make the shopping experience better for your customers so that they come back again and again.

If you, on the other hand, work with B2B, it could be interesting to know whether your newsletters and campaigns actually create leads and lead to sales in the long run.

The point is that the possibilities are many - and it's just about getting started. We have experience with many different industries and are, of course, happy to help you find out how you can create value with your data in your company.

Data + data + data = value

When you start combining your data and putting it into systems, you will find the gold. It is the combination of data that you can compare and find patterns and differences within - and therefore gain greater confidence in your decisions.

Of course, it is interesting to know whether your customers visit your webshop by phone or computer. But it is even more interesting to know that those who most often complete a purchase on your webshop actually do it by their phone and are in age 18-24. This tells you that it pays to spend extra resources on making your webshop even more phone-friendly or maybe consider building an app for your customers.

the right tool

One of the best tools on the market is called Microsoft Power BI. You've probably heard of it before, and there's a reason for that. With Power BI, you get a visual overview with intuitive graphs and models. It only takes a few clicks, and then you are in the process of combining your data from, for example, your accounting system to your marketing channels and your website.

Microsoft Power BI gives you and your colleagues in different departments the opportunity to work data-based and constantly be updated on what is happening in the business. You can create your own graphs and dynamic dashboards based on your KPIs and needs. Plus, Microsoft Power BI is cloud-based, so you can access your visual dashboard and report anytime, anywhere.

Microsoft Power BI helps to make many companies competitive and gives them the confidence to make the right decisions on the right basis - and it helps to create value out of your data.

Do you also want to create value out of your data?

Power BI only provides value if you have the right data available. Therefore, we have great success with our "get started" offer, where we help you create a data platform and get started with the first reports.

It's cheaper than you think to get started, and our growing Business Intelligence department helps companies implement Power BI on a daily basis. Contact us here if you want to hear more about how we can also help you – and get one step closer to getting the most value out of your data.